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Aura Journal

28 Jun, 2017

Indoor Rock Climbing : The Ultimate Beginner's Guide

Wanting to start rock climbing, but not sure how everything goes down?  Getting in to the sport can be intimidating, especially in a gym setting when there is usually a crowd (this is one of the reasons my wife doesn't climb more often!).  I've climbed for around 5 years now and started in a gym. If I did it, so can...

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27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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15 Mar, 2016

Project Challenge: A quest to make a better climbing shoe.

At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch.  This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...

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08 Feb, 2016

Snowy Saturday Bouldering Adventure at Flagstaff Mountain, Colorado

It's been a snowy winter here in Colorado and despite 50-60 degree days, there's still a bit of snow on the ground at outdoor climbing spots.  The addiction to climbing can't hold us back even if it's slippery!  We hit up a favorite local spot near Boulder, CO Flagstaff Mountain.  If you haven't been before, it's an excellent bouldering area...

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19 Jan, 2016

Top Ten Rock Climbing Videos

In need of climbing inspiration?  Need to see some inhuman sends?  Look no further.  Our staff chose the (extremely subjective) best rock climbing videos on the web and have arranged them in no particular order: 1)  Evilution Direct - Bishop, CA.  A classic highball problem based on a boulder with a very imposing size.     2)  The Sensei - Japan.  American...

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