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Aura Journal

19 Jan, 2016

Top Ten Rock Climbing Videos

In need of climbing inspiration?  Need to see some inhuman sends?  Look no further.  Our staff chose the (extremely subjective) best rock climbing videos on the web and have arranged them in no particular order: 1)  Evilution Direct - Bishop, CA.  A classic highball problem based on a boulder with a very imposing size.     2)  The Sensei - Japan.  American...

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18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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04 Dec, 2015

Why We Make our Rock Climbing Shoes Vegan and in the USA

Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME.  Aura was founded with the same priorities and foundations.  A couple of our core ideas involve making vegan products domestically in the USA.  Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...

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10 Nov, 2015

Health Benefits of Rock Climbing

Rock climbing as a sport is exploding worldwide in popularity at the moment.  Erupting.  Detonating.  But why?  There have been people rock climbing for decades - why is it gaining popularity now?   Many reasons, one being that you are able to explore the outdoors and enjoy it with friends.  It's relatively inexpensive compared to other active outdoor sports and there...

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