"Common sense is not common". When we started Aura, we knew we had to conceive core values to adhere to. A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...
At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch. This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...
Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME. Aura was founded with the same priorities and foundations. A couple of our core ideas involve making vegan products domestically in the USA. Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...
