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Aura Journal

18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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04 Dec, 2015

Why We Make our Rock Climbing Shoes Vegan and in the USA

Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME.  Aura was founded with the same priorities and foundations.  A couple of our core ideas involve making vegan products domestically in the USA.  Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...

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10 Nov, 2015

Health Benefits of Rock Climbing

Rock climbing as a sport is exploding worldwide in popularity at the moment.  Erupting.  Detonating.  But why?  There have been people rock climbing for decades - why is it gaining popularity now?   Many reasons, one being that you are able to explore the outdoors and enjoy it with friends.  It's relatively inexpensive compared to other active outdoor sports and there...

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15 Oct, 2015

Project Challenge update: 3D printed sole molds

As we continue to develop our Project Challenge climbing shoe, we have found there are many obstacles to creating our fresh take on the modern climbing shoe.  The 3D Printing Store with their HQ here in Denver has helped create a mold from our sole that was designed by hand.  They scanned the sole, cleaned it up around the edges,...

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13 Oct, 2015

Our Favorite Post-Climb Beers

What's the best reward to having a successful climbing session?  Beer!  After you've contorted your body in new ways, callused your hands up, and pumped your forearms enough, a beer is a great way to recall your climbing successes and discuss beta on routes.  We recommend this in moderation of course, as drinking beer (or alcohol in general) is not the...

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