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Aura Journal

27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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03 Jul, 2016

Summer Product Release - Hats, Leggings, new T-Shirts

Summer 2016 is here and we are happy to announce some new products to keep you fresh on your adventures!   Everything listed is Made in USA, designed in Denver, Colorado.   Rainbow Beam Leggings - $49   Adventure More 5-Panel Cap - $26   Embroidered Logo Baseball Cap - $25   Dolphin Falls Campground T-Shirt - $22.99   Stones...

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07 May, 2016

About Us : Spencer V.

It takes many to run a small business and one of the key players at Aura is Spencer Vliegen.  He handles behind the scenes tasks like design, social media, and e-commerce.  When he's not out climbing or racing his car, he can be found enjoying an espresso or researching new sneakers. Next up we will feature Travis - the mad...

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25 Mar, 2016

Gabriel Lacktman - Athlete Profiles

Continuing our Athlete Profile series, we are excited to feature design guru and advocate of big adventures, Gabe Lacktman of FOREVER OUTSIDE (Instagram: @foreveroutside).  When he's not coming up with some of the coolest looking outdoor gear, you can find him out hiking and climbing in sunny SoCal.  Let's see his thoughts on climbing competition, brands he admires, and who Taco is....

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15 Mar, 2016

Project Challenge: A quest to make a better climbing shoe.

At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch.  This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...

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