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Aura Journal

16 Oct, 2017

Fall 2017 Aura Apparel

We've been upgrading our aesthetic on our line of apparel in a new direction.  We're aiming to make fashionable, streetwear inspired gear that looks great at your local brewery or at  summit.  We've started with a line of super soft, high quality tri-blend t-shirts with a branded, printed inside tag.  These t-shirts are printed to directly so we have an...

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28 Jun, 2017

Indoor Rock Climbing : The Ultimate Beginner's Guide

Wanting to start rock climbing, but not sure how everything goes down?  Getting in to the sport can be intimidating, especially in a gym setting when there is usually a crowd (this is one of the reasons my wife doesn't climb more often!).  I've climbed for around 5 years now and started in a gym. If I did it, so can...

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27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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03 Jul, 2016

Summer Product Release - Hats, Leggings, new T-Shirts

Summer 2016 is here and we are happy to announce some new products to keep you fresh on your adventures!   Everything listed is Made in USA, designed in Denver, Colorado.   Rainbow Beam Leggings - $49   Adventure More 5-Panel Cap - $26   Embroidered Logo Baseball Cap - $25   Dolphin Falls Campground T-Shirt - $22.99   Stones...

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07 May, 2016

About Us : Spencer V.

It takes many to run a small business and one of the key players at Aura is Spencer Vliegen.  He handles behind the scenes tasks like design, social media, and e-commerce.  When he's not out climbing or racing his car, he can be found enjoying an espresso or researching new sneakers. Next up we will feature Travis - the mad...

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