At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch. This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...
Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...
Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME. Aura was founded with the same priorities and foundations. A couple of our core ideas involve making vegan products domestically in the USA. Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...
Rock climbing as a sport is exploding worldwide in popularity at the moment. Erupting. Detonating. But why? There have been people rock climbing for decades - why is it gaining popularity now? Many reasons, one being that you are able to explore the outdoors and enjoy it with friends. It's relatively inexpensive compared to other active outdoor sports and there...
As we continue to develop our Project Challenge climbing shoe, we have found there are many obstacles to creating our fresh take on the modern climbing shoe. The 3D Printing Store with their HQ here in Denver has helped create a mold from our sole that was designed by hand. They scanned the sole, cleaned it up around the edges,...
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