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Aura Journal

16 Oct, 2017

Fall 2017 Aura Apparel

We've been upgrading our aesthetic on our line of apparel in a new direction.  We're aiming to make fashionable, streetwear inspired gear that looks great at your local brewery or at  summit.  We've started with a line of super soft, high quality tri-blend t-shirts with a branded, printed inside tag.  These t-shirts are printed to directly so we have an...

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27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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15 Mar, 2016

Project Challenge: A quest to make a better climbing shoe.

At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch.  This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...

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25 Feb, 2016

Grayson "Toadie" Allen - Athlete Profiles

Kicking off our new Athlete Profiles series is one of our earliest supporters - Grayson Allen (@thatallenlife on Instagram).  We connected with Grayson originally through Instagram (@aurausa) and have since followed him improving his climbing skills alongside being a family man.  Somehow we were able to pick his brain a bit despite his busy schedule of introductory setting at MetroRock Boston,...

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08 Feb, 2016

Snowy Saturday Bouldering Adventure at Flagstaff Mountain, Colorado

It's been a snowy winter here in Colorado and despite 50-60 degree days, there's still a bit of snow on the ground at outdoor climbing spots.  The addiction to climbing can't hold us back even if it's slippery!  We hit up a favorite local spot near Boulder, CO Flagstaff Mountain.  If you haven't been before, it's an excellent bouldering area...

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