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Aura Journal

16 Oct, 2017

Fall 2017 Aura Apparel

We've been upgrading our aesthetic on our line of apparel in a new direction.  We're aiming to make fashionable, streetwear inspired gear that looks great at your local brewery or at  summit.  We've started with a line of super soft, high quality tri-blend t-shirts with a branded, printed inside tag.  These t-shirts are printed to directly so we have an...

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18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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15 Oct, 2015

Project Challenge update: 3D printed sole molds

As we continue to develop our Project Challenge climbing shoe, we have found there are many obstacles to creating our fresh take on the modern climbing shoe.  The 3D Printing Store with their HQ here in Denver has helped create a mold from our sole that was designed by hand.  They scanned the sole, cleaned it up around the edges,...

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08 Sep, 2015

#gooutside : Clear Creek Canyon hike

Always on the lookout for outdoor inspiration, we decided to give local climbing hot spot Clear Creek Canyon a go on a sunny Thursday.  The area is only 30 minutes for downtown Denver and is another fantastic area to escape the city life and get some fresh air.  While the hike from the Western trail head at Mayhem Gulch was...

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