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Aura Journal

27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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15 Mar, 2016

Project Challenge: A quest to make a better climbing shoe.

At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch.  This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...

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25 Feb, 2016

Grayson "Toadie" Allen - Athlete Profiles

Kicking off our new Athlete Profiles series is one of our earliest supporters - Grayson Allen (@thatallenlife on Instagram).  We connected with Grayson originally through Instagram (@aurausa) and have since followed him improving his climbing skills alongside being a family man.  Somehow we were able to pick his brain a bit despite his busy schedule of introductory setting at MetroRock Boston,...

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15 Oct, 2015

Project Challenge update: 3D printed sole molds

As we continue to develop our Project Challenge climbing shoe, we have found there are many obstacles to creating our fresh take on the modern climbing shoe.  The 3D Printing Store with their HQ here in Denver has helped create a mold from our sole that was designed by hand.  They scanned the sole, cleaned it up around the edges,...

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