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Aura Journal

28 Jun, 2017

Indoor Rock Climbing : The Ultimate Beginner's Guide

Wanting to start rock climbing, but not sure how everything goes down?  Getting in to the sport can be intimidating, especially in a gym setting when there is usually a crowd (this is one of the reasons my wife doesn't climb more often!).  I've climbed for around 5 years now and started in a gym. If I did it, so can...

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07 May, 2016

About Us : Spencer V.

It takes many to run a small business and one of the key players at Aura is Spencer Vliegen.  He handles behind the scenes tasks like design, social media, and e-commerce.  When he's not out climbing or racing his car, he can be found enjoying an espresso or researching new sneakers. Next up we will feature Travis - the mad...

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18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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08 Apr, 2015

Progress

We are no experts.  Entering in to any sort of apparel industry is a daunting task, especially when dealing with something that requires precision and fitment like climbing shoes.  We are here with a grand vision of creating more functional outdoor gear that is as practical as it is individual. We are applying a startup mentality to everything in Aura USA...

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