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Aura Journal

16 Oct, 2017

Fall 2017 Aura Apparel

We've been upgrading our aesthetic on our line of apparel in a new direction.  We're aiming to make fashionable, streetwear inspired gear that looks great at your local brewery or at  summit.  We've started with a line of super soft, high quality tri-blend t-shirts with a branded, printed inside tag.  These t-shirts are printed to directly so we have an...

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28 Jun, 2017

Indoor Rock Climbing : The Ultimate Beginner's Guide

Wanting to start rock climbing, but not sure how everything goes down?  Getting in to the sport can be intimidating, especially in a gym setting when there is usually a crowd (this is one of the reasons my wife doesn't climb more often!).  I've climbed for around 5 years now and started in a gym. If I did it, so can...

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25 Mar, 2016

Gabriel Lacktman - Athlete Profiles

Continuing our Athlete Profile series, we are excited to feature design guru and advocate of big adventures, Gabe Lacktman of FOREVER OUTSIDE (Instagram: @foreveroutside).  When he's not coming up with some of the coolest looking outdoor gear, you can find him out hiking and climbing in sunny SoCal.  Let's see his thoughts on climbing competition, brands he admires, and who Taco is....

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08 Feb, 2016

Snowy Saturday Bouldering Adventure at Flagstaff Mountain, Colorado

It's been a snowy winter here in Colorado and despite 50-60 degree days, there's still a bit of snow on the ground at outdoor climbing spots.  The addiction to climbing can't hold us back even if it's slippery!  We hit up a favorite local spot near Boulder, CO Flagstaff Mountain.  If you haven't been before, it's an excellent bouldering area...

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19 Jan, 2016

Top Ten Rock Climbing Videos

In need of climbing inspiration?  Need to see some inhuman sends?  Look no further.  Our staff chose the (extremely subjective) best rock climbing videos on the web and have arranged them in no particular order: 1)  Evilution Direct - Bishop, CA.  A classic highball problem based on a boulder with a very imposing size.     2)  The Sensei - Japan.  American...

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