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Aura Journal

28 Jun, 2017

Indoor Rock Climbing : The Ultimate Beginner's Guide

Wanting to start rock climbing, but not sure how everything goes down?  Getting in to the sport can be intimidating, especially in a gym setting when there is usually a crowd (this is one of the reasons my wife doesn't climb more often!).  I've climbed for around 5 years now and started in a gym. If I did it, so can...

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27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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19 Jan, 2016

Top Ten Rock Climbing Videos

In need of climbing inspiration?  Need to see some inhuman sends?  Look no further.  Our staff chose the (extremely subjective) best rock climbing videos on the web and have arranged them in no particular order: 1)  Evilution Direct - Bishop, CA.  A classic highball problem based on a boulder with a very imposing size.     2)  The Sensei - Japan.  American...

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18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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04 Dec, 2015

Why We Make our Rock Climbing Shoes Vegan and in the USA

Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME.  Aura was founded with the same priorities and foundations.  A couple of our core ideas involve making vegan products domestically in the USA.  Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...

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