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Aura Journal

16 Oct, 2017

Fall 2017 Aura Apparel

We've been upgrading our aesthetic on our line of apparel in a new direction.  We're aiming to make fashionable, streetwear inspired gear that looks great at your local brewery or at  summit.  We've started with a line of super soft, high quality tri-blend t-shirts with a branded, printed inside tag.  These t-shirts are printed to directly so we have an...

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27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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25 Feb, 2016

Grayson "Toadie" Allen - Athlete Profiles

Kicking off our new Athlete Profiles series is one of our earliest supporters - Grayson Allen (@thatallenlife on Instagram).  We connected with Grayson originally through Instagram (@aurausa) and have since followed him improving his climbing skills alongside being a family man.  Somehow we were able to pick his brain a bit despite his busy schedule of introductory setting at MetroRock Boston,...

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08 Feb, 2016

Snowy Saturday Bouldering Adventure at Flagstaff Mountain, Colorado

It's been a snowy winter here in Colorado and despite 50-60 degree days, there's still a bit of snow on the ground at outdoor climbing spots.  The addiction to climbing can't hold us back even if it's slippery!  We hit up a favorite local spot near Boulder, CO Flagstaff Mountain.  If you haven't been before, it's an excellent bouldering area...

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19 Jan, 2016

Top Ten Rock Climbing Videos

In need of climbing inspiration?  Need to see some inhuman sends?  Look no further.  Our staff chose the (extremely subjective) best rock climbing videos on the web and have arranged them in no particular order: 1)  Evilution Direct - Bishop, CA.  A classic highball problem based on a boulder with a very imposing size.     2)  The Sensei - Japan.  American...

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