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Aura Journal

25 Feb, 2016

Grayson "Toadie" Allen - Athlete Profiles

Kicking off our new Athlete Profiles series is one of our earliest supporters - Grayson Allen (@thatallenlife on Instagram).  We connected with Grayson originally through Instagram (@aurausa) and have since followed him improving his climbing skills alongside being a family man.  Somehow we were able to pick his brain a bit despite his busy schedule of introductory setting at MetroRock Boston,...

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18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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04 Dec, 2015

Why We Make our Rock Climbing Shoes Vegan and in the USA

Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME.  Aura was founded with the same priorities and foundations.  A couple of our core ideas involve making vegan products domestically in the USA.  Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...

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15 Oct, 2015

Project Challenge update: 3D printed sole molds

As we continue to develop our Project Challenge climbing shoe, we have found there are many obstacles to creating our fresh take on the modern climbing shoe.  The 3D Printing Store with their HQ here in Denver has helped create a mold from our sole that was designed by hand.  They scanned the sole, cleaned it up around the edges,...

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05 Oct, 2015

6 Step Plan: How to Climb V0 to V3 in One Month

So you've just started your interest in rock climbing and bouldering and you want to get better, quick!  You want to climb the harder routes with ease - we've all been there.   One of the best things about the sport of rock climbing is that your progression is easily tracked.  By keeping track of the difficulty of routes you...

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