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Aura Journal

27 Jul, 2016

Why we make our products in the USA

"Common sense is not common".     When we started Aura, we knew we had to conceive core values to adhere to.  A few of these are : promotion of outdoor adventures & active lifestyles advance the sport of rock climbing make all products in the USA A majority of other companies in this space of "adventure apparel / gear"...

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15 Mar, 2016

Project Challenge: A quest to make a better climbing shoe.

At Aura, our greatest weakness is also our greatest strength: We started with no experience in the shoe design/manufacturing industry, so everything we learned we learned from scratch.  This is a serious and daunting task, yet also a great asset: We are limited by nothing but our imagination and free to objectively explore our ideas and beliefs. We can imagine what a...

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08 Feb, 2016

Snowy Saturday Bouldering Adventure at Flagstaff Mountain, Colorado

It's been a snowy winter here in Colorado and despite 50-60 degree days, there's still a bit of snow on the ground at outdoor climbing spots.  The addiction to climbing can't hold us back even if it's slippery!  We hit up a favorite local spot near Boulder, CO Flagstaff Mountain.  If you haven't been before, it's an excellent bouldering area...

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18 Dec, 2015

The Mindful Climber

Mindful: Conscious or aware of something. Aware of something important. Is: The third person tense of the English language word "to be," frequently used as a copula. I discovered the state of mindfulness while climbing for the first time. It was at my local rock gym, The Edge, in Jacksonville, Florida. I discovered this state because I was afraid. Terrified...

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04 Dec, 2015

Why We Make our Rock Climbing Shoes Vegan and in the USA

Philanthropy, community, and responsibility are priorities at businesses both established and new - and that's AWESOME.  Aura was founded with the same priorities and foundations.  A couple of our core ideas involve making vegan products domestically in the USA.  Though our main mission is to make the body more efficient for adventures, we believe that this can be accomplished in ways that...

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