We are no experts. Entering in to any sort of apparel industry is a daunting task, especially when dealing with something that requires precision and fitment like climbing shoes. We are here with a grand vision of creating more functional outdoor gear that is as practical as it is individual.
We are applying a startup mentality to everything in Aura USA - lean manufacturing, quick change of product, product innovation. If you've come this far, then you would agree that there needs to be a fresh take in a space that needs a fresh take such as climbing shoes.
We can't wait to show you what we've been working on with our take on what a climbing shoe should be. See us soon on Kickstarter and at a local climbing gym near you.